The content of an advertisement does not have as much influence on a consumer's purchase intention as on his emotional response to the advertisement. The difference between the impact of emotional response and advertising content is at the ratio of 3:1 for TV ads and 2:1 for print ads. Emotional likeability plays the biggest role in whether an advertisement will increase a brand's sales. This means that if someone watches an ad and experiences positive emotions because of the ad, they are very likely to make a purchase. The influence of positive emotions on a consumer's loyalty is far greater than that of trust and other judgments based on brand attributes.
So even if you find a reputable brand and think their product has good features, chances are you won't buy from them if you associate negative emotions with the brand. Clearly, a brand is only as good as the consumer's mental hair masking service representation of the brand or product. If this representation is only composed of certain attributes such as features and prices, the consumer has no emotional connection with the brand that will influence his preferences and action. Positive emotional content in the mental representation will not only encourage sales but also boost loyalty. Advertising Continue reading below 6 successful influencer marketing tips with emotions Understanding how emotions play a role in consumer purchasing decisions is only the first step.
Now comes the hard part: getting customers to connect with your brand and products on an emotional level. This is where influencers come to play. The importance of influencer marketing is evident in all aspects of a brand's performance, such as conversions, engagement, and brand awareness. It's equally effective in creating an emotional connection between consumers and brands. People may never have heard of your brand, but they know some influencers. They identified with them, trusted them, and formed an emotional connection with these personalities. So you can make the most of their influence to get consumers to associate positive emotions with your brand.