Another point that everyone needs to be clear about is that in the project, branding is an awareness that everyone has, because all development members, product managers, design, development, testing, operations, etc., are all in order to create a good product experience. While working, everything they do is to serve to enhance the Fax List brand value, but the designer has transformed this specialization of consciousness that everyone has into a professional ability in building a brand. Let’s go back to the profession of designer, no matter what industry you are a designer in, the most important thing is thinking. This kind of thinking ability and thinking method runs through all positions of design workers.
For example, seniors always say that design is to solve problems and serve. Yes, the solution to the problem must be a solution to the problem Fax List through the language expression of graphics and colors. The same is true for brand designers. First of all, we need to have the conscious thinking to understand the connotation of the brand, and then have the thinking of activating the brand to release the brand connotation, and using the brand thinking we understand to improve the user experience through touch points and so on. In Party A's company, we need to see more possibilities for designers, and in Party B's company we need to show customers more ideas from designers.
This is the value of brand designers, and this value cannot be separated from the designer's thinking. of accumulation. In the design field, some designers are proficient in modeling ability, and some designers are more sensitive to color. But many designers have no concept of visual expression . Visual expression and visual expression Fax List are two different things in my eyes. One is the visual part and the other is the expressive part. Many designers are good at visual expression, but ignore the expressive part, and express information accurately through visual language.