Google continues to focus on developing more feature modules - whether it's in feature releases, spam blocking or historical track queries.
On Twitter, the main discussion includes ranking and the role of page width versus content depth for backlinks.
About the possible repeal of net neutrality rules, and what it means for the web and users.
Google: A few strong pages are often more valuable than many weak pages.
On Twitter, on "splits" of keywords, John Mueller offered some guidance on content strategy.
Google Marketing 1
What role can structured data play in understanding web pages?
At the recent Pubcon conference, Gary Illyes covered Jennifer Slegg's presentation, which emphasized structured data. Slegg highlights an interesting detail that schemas may be used for presentations not just in SERPs, without any claims from Illyes, but more importantly, adding structured data to pages, because during the indexing process we will be able to Better understand what your site is about.
Illyes also warned those using schemas and announced that new snippets of genres would be added to search results pages, but did not provide a timeline.
Google warns of event tagging abuse
In a recent webmaster blog post, Google warned about event tagging abuse, which is causing coupons or vouchers to appear in reverse event searches.
Google warns that this practice could lead to manual manipulation. Members of the webmaster community in question, if in fact, schemas can be easily used, reflecting the weakness of Rankbrain.
FCC plans to overturn U.S. net neutrality rules
Some industry officials have reported that they expect Ajit Pai to waive legal requirements to restrict internet providers from blocking, restricting or serving some websites, according to Reuters. Offers fast track, known as priority payments. According to the Washington Post, the FCC will say in a press release, "simply requiring ISPs to be transparent about their practices."
In Webmaster's World, members discussed various aspects of this issue. One of the items discussed is that ISPs will provide paid data and users will have to pay for additional services.
Google adds new feature-rich snippet types
According to a recent announcement, Google recently added a bunch of new feature-rich snippet types. These changes include:
more images for related searches,
Google Marketing Tactics 2
related images around topics, text descriptions, updated knowledge panels to reflect related content, and panels showing topics related to images as part of People Searching Too.
Recommendations on related topics at the telemarketing list top of the search results page combine previous searches and show concepts related to both, related to [query] and [query] SEO ranking factor research published by SEMRush highlights the possible role of direct traffic and Like some other SEO toolsets, SEMRush published a study of SEO ranking factors. It is worth noting that this study
used a random forest algorithm rather than a correlation study, which is different from other similar research methods we have seen before.
One of the most interesting points from this study is that direct traffic is a potentially major ranking factor – we’ve found that a lot of missing reference data tends to be organic searches, so trends tend to track organic search traffic. How this might affect the study is not directly stated but the statement, which the SEMRush team states,
"Hands down, this is probably the most controversial topic in our study." We were equally surprised when we saw the results of our analysis. Meanwhile, our algorithm was trained on a solid range of data, so we decided to double-check the facts. We excluded organic and paid search data, as well as social and referral traffic, and only considered direct traffic, and the results were roughly the same—the location distribution remained the same.
To us, this finding is very meaningful and demonstrates that Google prioritizes more power in its search quality assessment guidelines. "