You are walking on the road and you see two RMB on the ground, one for 100 yuan and one for 5 yuan, which one would you pick up?
This is an interesting brain teaser. Someone once replied: "Of course it is 100 yuan, and only a fool will pick up 5 yuan." So what is your answer?
In fact, a normal person would pick up both in this situation, which is the correct answer, isn't it? But why? The answer is obvious, isn't it more than 100 yuan to pick up two pieces for a total of 105 yuan? It is human nature to maximize returns.
Second, the inspiration of the problem
Why am I saying this?
In fact, when our operators start a new project, it is often the same choice: we hope that our products or services will be seen, purchased and used by more people, so we will launch them into the national market from the beginning.
But many times the results are often unsatisfactory. After all, every company and every project has a very limited budget. Putting a limited budget into an infinite market is tantamount to throwing rocks in the sea, but trying to make the sea level rise.
However, if a stone is thrown into a basin of water, the water level will rise immediately, and the effect will be immediate. Just like a crow drinking water, you only need to put a few stones into a bottle, and you can drink water.
As early as two years ago, I launched a project with a very limited budget, but it was still promoted to users in the national market, and of course it ended in failure (of course, this is only one of the reasons).
Over the past two years, I have gradually realized the role of seed users. Later, in several small project practices, I used seed users to start without any tricks and achieved good results, which further strengthened my idea: In the case of limited resources and budget, using seed user startup is a good model. The important thing is that this is in line with the life cycle law of product development.
3. Seed users
If you have read an article I wrote earlier, " Pushing Explosives? 1 core idea, 2 public domain traffic pools, 8 traffic drainage methods, you must understand ", you will know that the project I am currently operating has entered the public domain traffic country email list selection stage. And I gave 8 drainage methods in the previous article, which are worthy of collection.
If the previous article is a "tall and high" explosive game (short time, quick effect, but high cost and high risk), then the explosive game operated by seed users is "small and beautiful" (long time, long time, high risk) The effect is slow, but the cost is relatively low and the risk is low). After running a product through seed users, you can increase investment and continue to conduct large-scale new fission through seed users.
But when a project starts, how does it operate through seed users? Especially for the operators of traditional e-commerce, I think it will be a relatively confused state. In the past six months, I have summarized a set of seed user operation model. The content is very dry. Although not necessarily correct, it is of great significance for our operators to learn and project guidance.