their behalf. The expert consultant must be willing and able to explain complicated topics in an easy-to-understand manner. As a client, you need to be comfortable being able to ask questions and receive clear answers that increase your SEO knowledge. The consultant must be able to cite credible sources like Google and Bing to give more weight to their recommendations. And if the SEO consultant refrains from using unfamiliar industry jargon to explain processes, even better! Lack of
SEO knowledge can often be at the heart of other common obstacles, such as the time and budget constraints I talked about earlier. Solutions for the lack of SEO training First, clients should be sure to find a consultant who can provide the type of Q&A company employee list described above. Clients should also familiarize themselves with at least the basics of search engine optimization. This will help them ask the right questions, see the value of the recommendations, and avoid SEO project failure.
For our own SEO consulting clients, we offer formal SEO training. Every new client can take the Bruce Clay SEO Training course at the start of their project. We've found that offering training is one of the best and fastest ways to get a client up to speed on how SEO works and why we recommend what we do. The search industry is so volatile that I think SEO professionals need ongoing training. That's why we created SEOtraining.com , a place where SEOs can access over 15 hours of up-to-