Who is Gianluca Diégoli? The first impacts of the pandemic on retail, the digital divide and the urgency of omnichannel solutions Two keys to restarting: e-commerce and digital investments Retail Challenges in the New Normal This is the first of 4 MailUp articles on the future of retail post-COVID. We will examine the impact of the pandemic on businesses and consumers. Next, we will examine the main marketing tools and strategies of the future in a radically transformed Image Masking Service sector. How has retail changed in 2020 and what is the state of digitization in the industry? How will the market evolve and what are the challenges ahead? Finally, what kind of digital tools and strategies need to be implemented to deal with the new scenario? The many questions about post-COVID retail reflect the uncertainty of companies to find the right strategy to adapt to an unpredictable and totally new context.
Therefore, we have dedicated an in-depth study of 4 articles to this question by consulting a leading Italian digital marketing and retail industry expert, Gianluca Diegoli . He will clarify the subject and guide us through this complex scenario. This first article will summarize the evolution of the retail trade since the beginning of the containment until today. Then, Image Masking Service we will focus on the main challenges of the future and discuss all the complex issues of a rapidly changing sector . These include the role of messaging in digital transformation and the crucial role of an omnichannel strategy. Who is Gianluca Diégoli? Digital marketing consultant for 10 years, professor of marketing and multichannel strategy at the IULM University of Milan, and co-founder of Digital Update, the first digital training school in Italy, Gianluca Diegoli is one of the experts in strategy best-known digital brands in Italian marketing. .
He deals with strategic marketing consulting, digital transformation, e-commerce and multichannel strategy. He is the author of numerous books, e-books and articles on retail and the digital world. He is the publisher of a [mini] marketing newsletter, which attracts more than 8,000 Italian traders every Friday. The first impacts of the pandemic on retail, the digital divide and the urgency of omnichannel solutions The digital tide has forever changed, first by Image Masking Service necessity, then by choice, consumer buying behavior. This has perhaps affected distribution and commerce more than any other sector. Omnichannel means the seamless online and offline presence of a brand. Suddenly, it went from a vaguely near future conference topic to being the key to safeguarding turnover. This is so true, now that multichannel is considered fundamental for the survival of more than 80% of Italian companies .