The scale of China's fresh food e-commerce market has grown steadily. It is estimated that by 2022, the transaction scale of the fresh food e-commerce B2C market will reach 1,381.15 billion yuan. In recent years, traditional supermarkets, Internet giants, and start-up companies have entered the online fresh food home business, and fresh food e-commerce platforms with various business models have emerged.
On the other hand, in the context of the era of national participation in short videos, the short video sharing platforms dominated by Douyin and Kuaishou, as well as Zhihu and Station B, the content that users pay the most attention to is food production videos. Therefore, the author of this article takes this phenomenon as a starting point, and imagines designing a short video + fresh food e-commerce C-end APP to share with you.
Definition of fresh food e-commerce: Fresh country email list food e-commerce refers to enterprises that use the Internet platform and deliver the purchased fresh agricultural and sideline products and processed food to consumers immediately through self-built logistics or third-party logistics.
Yiguo.com was established in 2005, marking the start of fresh food e-commerce, and after the boost of the epidemic, fresh food e-commerce ushered in an all-round development.
On the whole, whether it is the policy environment, infrastructure, technology, or social environment, each key factor is conducive to the development of fresh food e-commerce.
In terms of policy environment, according to incomplete statistics, in 2019, the government issued more than 40 policy plans related to agricultural products and cold chain logistics, which guided the healthy development of agriculture and cold chain logistics in multiple dimensions.
In terms of economic environment, according to the iiMedia Report "2019 China Fresh Food E-commerce