The article briefly analyzes Bilibili from the perspectives of product and community, users and growth, revenue and commercialization, and shares it with you. 01 Background bilibili is now a comprehensive video community based on ugc content. In the early days, it made a fortune with two-dimensional content and gathered a group of core users. With further development, the content category has expanded, the user circle has become wider, and the business has become more and more, and it has been able to give greater imagination. 1.1 Main business As shown on the official website of Station B, the main site is a relatively comprehensive video community.
Fan dramas, games, membership purchases and comics are all businesses derived from the second dimension. The live broadcast is a real-time video content carrier, similar to long and short texts, graphic texts, and short videos, which meet user needs through a variety of different content carriers. race The event module shows the determination of station phone number list b to please more young users, not just two-dimensional users, which is different from the above modules. 1.2 User circle layer The second dimension is a very small group of users, while among young people, there are more pan-second and third-dimensional users. The current B station has gradually stepped out of the shackles of the two-dimensional circle, and the user circle has expanded. 1.3
Content Category The content is roughly divided into two categories: Copyright Purchased Content User Produced Content (UGC/PUGC) Station B did not choose to enter the copyright battle of Youai Teng, but chose to purchase more content that conforms to the tonality of users of Station B, and at the same time tried to make it. All kinds of fan dramas are the main ones, and others include documentaries, old movies and TV series. User-generated content is the vitality of the entire B station, and it is also the most important foundation of a content community. Over the years, the content forms and categories have continued to break through, gradually covering all video needs of all young groups. Relatedly, it is not only entertainment that Bilibili meets users’