Mar 30, 2022
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Homepage Articles Advertising by e-mail Step-by-step guide to optimizing the deliverability of your cold emails Step-by-step guide to optimizing the deliverability of your cold emails Posted: 2022-01-17 It doesn't matter how much time and effort you put into your email, it doesn't matter if you don't also focus on another area: cold email deliverability. One in five emails never arrives in the inbox. Imagine if they all got away with it. Email would be job title email list a useless channel. Unfortunately, the same policies and protocols that attempt to intercept spam can also leave your email in limbo, the spam folder, or the Promotions tab. Deliverability issues job title email list can destroy your open and click-through rates, engagement, conversions, reach, and everything else you hope to accomplish with an email campaign in the first place. Optimizing deliverability is a must in the world of outreach and email marketing. Let's dig. Cold Email Deliverability: The Basics Email deliverability is a set of steps or processes that occur in order to get your email into someone's inbox. If you think job title email list having a valid email address and hitting the send button means your message was successfully delivered, you're wrong. I'm going to simplify it a bit here: when you hit send an email, your recipient's ISPs and mail servers quickly run through a long checklist before allowing you access to job title email list an inbox (where you could always be reported as spam or terminated in one of the tabs). They are watching: Your sender reputation, including abuse reports, volume (too too soon is a red flag), blacklists and spam traps. Your content. Is it spam or too promotional (text/image ratio, long links, text/html ratio)? Does it contain spam trigger words or profanity? Deliverability is a moving target, slower than SEO algorithms, but moving nonetheless. Resources like Return job title email list Path can help you stay up to date. Abuse reports You can mark any email that arrives in your inbox as spam. This helps email service providers (ESPs) like Gmail learn to better identify spam and keep your inbox cleaner. Its good. However, each time someone reports one of your emails as spam, it is added to an abuse report on you as the sender. Too much, and you'll be flagged as a questionable sender, and your job title email list emails will be flagged or blocked from delivery. It's bad. Report spam button in Gmail The usual threshold over a sending month is between 0.5% and 0.15%, depending on the volume sent. To avoid reports of abuse, only send personalized and relevant messages to your recipients.