Jun 20, 2022
In Welcome to the Forum
Only from the designer's point of view to talk about the analysis of competing products, in the vernacular, welcome to communicate with the seniors (friendly)~ Understanding Competitive Analysis: Competitive product analysis, I think it may be a bit broader than category email list methodology, and more like a big framework. It is guided by "specific purposes" and presents different forms due to different purposes. There is no so-called standard formula. Just imagine, what category email list things (including people) can't do competitive analysis? Is it not. Competitive product analysis is mainly analysis, so what are designers (mainly referring to interaction) analyzing their daily competitive product analysis. We are dealing with functions all the time, so we analyze the functional logic, not some strategic layer, scope layer... Since the analysis is functional logic, we must first have a clear definition of "function": function is the concrete manifestation of requirements (business and users). So what the heck is competitive product analysis? One sentence explanation category email list is: competitive product analysis is a process of inferring its original needs (business and users) through functional expressions and thinking about its applicability. Have you category email list discovered that this is actually a process of reverse reasoning . And what we usually say from demand to function landing is just the opposite, it is a process of positive reasoning . Understand what is a competitive analysis, then how to do it? 1. Clear purpose No matter what you do, you must have a clear purpose. The purpose is not clear. In the end, it will be big and comprehensive. If you don’t focus, you will get a bunch of category email list superficial things and won’t solve the problem. Let's take the Xiaohongshu publishing function as an example: PM put forward a requirement, saying to "optimize the publishing function of Xiaohongshu to improve the publishing category email list efficiency of notes" (this requirement does not need to think too deeply about the purpose behind the analysis, for Xiaohongshu, the purpose is already very clear) .