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shermin sathi
Apr 12, 2022
In Welcome to the Forum
Personalization is the key to getting great results from your email marketing. You've heard it all before, but none of these tips tell you how to personalize your email marketing in a way that surprises and delights your subscribers. How do you really consider the need for personalization and implement it in a way that drives results without being, let's be honest, scary here? You need to be able to target your subscribers in a way that feels natural, but also in a way that drives conversions. It's easy to personalize your emails by adding subscriber names to subject lines, let alone sending content based on segments and past buying behavior, but you'll miss company mailing list opportunities to impress. Your subscribers if that's all you do. This type of personalization will keep you in line with your competition, but no one's marketing goal is to keep up. You want to get ahead of your competition and stay ahead. Strategies to personalize your email marketing with the amount of data most companies collect, personalization should go beyond addressing subscriber names and locations. Remember that today's consumers are data savvy. They know you have it And they want you to use it to improve their experience with your brand. Traditionally, if a business personalized their email marketing, that meant including their subscriber's name in the subject line. These days, personalization applies to more than subject lines: it also involves tailoring each email so that it feels made for each individual on your list. Personalization applies to your email copy, content, images and more. You want each of your subscribers to feel like every email was made just for them. Tactics to amaze subscribers with personalization 1. Segment your list. The best way to get started with personalization, or take your personalization
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shermin sathi

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